Marketing Budget: to Cut or Not to Cut
Have you ever been ordered to cut your budget? Who hasn’t? Examining line-item costs is always a good practice in any economy. But, when you [...]
How Do You Love Your Clients?
Do you put yourself in your clients’ shoes? Are you empathetic? Can you feel their stress, pain and worry? How else will you be able [...]
Asked & Answered: What The %^#@ Is A Bleed?
What The %^#@ Is A Bleed? A Miss Emily Litella from Brooklyn, New York, writes in and asks: Q: Why in the world do [...]
The Post Office: We Love to Hate Them
But they sure do get the job done. The USPS delivers literally billions of pieces of mail and packages each and every year. How’s this [...]
The Year of Customer Service
Some days you are on the giving end of it, some days, the receiving end. As important as it is for you to get it, [...]
How Do You Ensure the Success of Your Brand?
How do you ensure the success of your brand? There are many avenues and options to consider when determining your path to success. Is it [...]
Survey Questions?
Like most things in life, form follows function, so when designing good survey questions, you should be asking yourself what the purpose is, how often [...]
Trying to Save Money with Email?
Here’s something to think about: Email can be an excellent way to stay in front of your clients. But what makes it good, makes it [...]