Trade Show Selling Strategies

After attending several trade shows over the past few years, I would like to share some smart exhibitor selling strategies.

So, you’re an exhibitor, you’ve spent a lot of money on the trade show space, promotional items, booth, etc…how do you get attendees’ attention and turn them into serious prospects?

A good start is to have a booth that stands out, with interesting giveaways to ensure you will attract visitors.

Your promotional items are effectively attracting attention, and people are stopping by…for heaven’s sake, qualify by ASKING QUESTIONS! Don’t make the mistake of rambling on about your products, services, and the newest thingamabob you are selling. BEFORE discussing your products or services, qualify by asking questions like, “What are your needs?”

 Avoid looking less than knowledgable by taking time to work with your trade show staff so they are prepared to answer every conceivable question attendees might ask and KNOW YOUR PRODUCTS!

Make sure to have the fundamental sales skills to ask the right questions, provide the right information, and be ready to follow up after the show.

When you get back to the office, it is easy to be overwhelmed with emails, phone calls, and general catching up. But don’t miss out, FOLLOW UP and you may turn those qualified sales leads from the show into solid prospects!

Curry Printing has extensive experience in Trade Show Printing.

Contact your favorite local Baltimore printer… we can help!

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By: Paula Fargo

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