Trying to Save Money Digitally Communicating with Your Clients?2019-01-24T17:17:26-05:00
Trying to Save Money Digitally Communicating with Your Clients?
Here’s something to think about:
Email can be an excellent way to stay in front of your clients. But, what makes it good, makes it bad too. Huh?
Email pops up about 12 inches from your clients’ noses, wanted or unwanted. He or she might be in the middle of a meeting. Or lunch. Or a conference call. And there it is, YOUR EMAIL, an undesired interruption, the proverbial turd in the punchbowl.
An envelope, letter or postcard is held onto, put aside, read later. It is not so intensely intrusive as an email. PRINTED COMMUNICATIONS are subtle and polite. Email is INYOURFACE!
According to a Merkle Interactive Services study, about 1/3 of regular users of email actually stop doing business with a company because of their poor email practices. Wow, 1 in 3 people might be so offended by your inexpensive email campaign that they actually STOP DOING BUSINESS WITH YOU.
I’m not saying you should cease and desist your email practices.
What I am saying is that it may be a good idea to supplement your current marketing practices. If you are already using direct mail, perhaps a non-offensive email campaign is something to consider to back up your message.
If you are only using email marketing, why not consider print to amplify the campaign?
Print is effective. Printing on paper can be read 30% faster than printing on a computer screen – check outWhatTheyThink?. Print gets your message delivered with panache and finesse.