This is variable data. Essentially, it involves sending slightly customized marketing pieces to different people instead of relying on a more generic “Dear Customer” approach.
Variable data printing, then, is the same thing – achieved by using a digital printer!
Your friends at Curry Printing can personalize the materials you send to your customers and prospects, and we can do it with a faster turnaround time! This is especially useful if you have a mailing that needs to go out, holiday cards, or even prospecting letters!
As you can see, this type of printing isn’t scary at all! Instead, it’s an incredibly helpful tool we can use to get personalized material to your people.
No calculus needed. Please let us know if you have any more questions.