The Paper Chase

Have you ever found yourself walking into Home Depot or Sherwin Williams hoping to buy a can of paint to cover the walls of a room in your house…

…and stared unblinking and unbelieving at the approximately 10 million color choices you have available?

Well, paper can be like that too.

If you allow yourself to be overwhelmed by the sheer quantity of selections, it’s possible to work yourself into a type of paralysis analysis whereby you may never make a decision.

It is better to let the experts help guide your choice.

You should always let form follow function. Often, by looking at the purpose and use of the piece, the paper selection will be self-evident to an expert. However, there can be room for creativity and self-expression without causing undue expense or production issues.

Printing companies normally have about a thousand different paper swatch and sample books from dozens of paper manufacturers and merchants. They can glean from your input which papers to direct you to, saving time, money and aggravation. They can let you know which papers have less expensive substitutes, which papers are available without buying literal tons of it from the mill as special orders, and which papers will work best with the inks and processes chosen.

Don’t stress over the plethora of paper choices…instead, allow your trusted printer to help guide your choice.

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By: Paula Fargo

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