Does all the printing jargon throw you off? We’re here to break it down! The screen printing and dye-sublimation processes are often confused, even though they are different with varying uses.
Dye-sublimation (also known as dye-diffusion) is the process of using heat to transfer a printed image onto synthetic material. Hats, shirts, mugs, bottles, key chains, coasters, mouse pads, you name it. This process is usually used on white surfaces, to ensure the best quality possible, and best for a smaller number of items that need to be personalized. The level of personalization that this method achieves is outstanding!
Fun fact: Dye-sublimation can be traced back to the 1950’s in France and came to the US in the 1970’s.
Screen printing is the process of transferring ink to a porous surface with a blade, and a stencil creating the design. One color is applied at a time, and each is manually added after the previous color dries. Additionally, if you hear anyone say they need silkscreen printing or serigraph printing, that’s the same process.
Fun fact: screen printing first showed up in China during the Song Dynasty (960–1279 AD).
These processes which we do in-house open a whole world of custom products to wow your clients. With new cases of COVID spiking, who knows when we will be able to lose the face masks (especially in Baltimore). So why not use printed masks as giveaways? Also, I don’t know many people who don’t drink tea or coffee (or hot chocolate), so throw a custom mug in your promotional mix. Fifty-three percent of people use promotional products at least once a week, and nearly half wish they’d receive promotional products more often!
Did you know that combining digital efforts with printed efforts increases campaigns effectiveness by 400%? (read more)