Here’s something to think about:
Email can be an excellent way to stay in front of your clients. But what makes it good, makes it bad too. Huh?

Email pops up about 12 inches from your clients’ noses, wanted or unwanted. He or she might be in the middle of a meeting. Or lunch. Or a conference call. And there it is, your inbox, an undesired interruption.

Compare that to traditional mail.

An envelope, letter or postcard is held onto, put aside, read later. It is not so intensely intrusive as an email. Printed communications are subtle and polite. Email is in your face!
According to a Merkle Interactive Services study, about 1/3 of regular users of email actually stop doing business with a company because of their poor digital communication practices. Wow, 1 in 3 people might be so offended by your inexpensive campaign that they actually stop doing business with you.

I’m not saying you should cease and desist your digital practices.

What I am saying is that it may be a good idea to supplement your current marketing practices. If you are already using direct mail, perhaps a non-offensive email campaign is something to consider to back up your message.

If you are only using email marketing, why not consider print to amplify the campaign?

Print is effective. Printing on paper can be read 30% faster than printing on a computer screen – check out WhatTheyThink? . Print gets your message delivered with panache and finesse.

Not much of that using email…

Contact your favorite local Baltimore printer… we can help!