Masks have been an essential part of our lives for nearly two years with no end in sight. PPE in the US is expected to grow 12.5% annually through 2024, as respiratory protection makes the jump from $1.6 billion to a projected $5.1 billion in 2024 (read more). While we hope masks will go away soon, the market continues to grow. Why should you care about any of this?
You care about people!
Offering masks to your customers and employees shows you care about the people who interact with your brand. Wearing high-quality masks can reduce the spread of the SARS-CoV-2 virus and provide a level of security and comfort.
Masks can be fun!
Masks can be a creative tool to bring positivity into a less-than-ideal situation. Branding doesn’t have to just be a logo slapped on every surface; adding fun colors and designs can increase the value that collateral has to its user. Making masks a conversation starter leads to spreading brand awareness and fun. People happy and laughing when discussing your company and brand is invaluable. Let’s take a collective step back and agree to not take ourselves quite so seriously all the time.
Brand awareness = revenue
The concept of brand awareness (and recognition) relating to ROI is not easily measured but is essential to brand success. Brand awareness is a consumer’s knowledge that the brand exists. Brand recognition is the cue a consumer uses to recognize the brand (i.e., logo, jingle, colors, etc.). Using products to advertise your brand increases awareness and can contribute to brand recognition long term.
Side note: consider transparent masks as a viable option for your employees and customers. A transparent mask increases effectiveness and is inclusive for individuals who heavily rely on visual communication.
One thing we can all agree on is that masks have come a long way since the 1930s, and I’m glad to not be wearing these: